Charlotte Jones, SPHR
Designing experiences that foster belonging, shape culture, drive engagement, energize teams and transform organizations.
About Me
Growing up, I was captivated by the world of marketing—the power of storytelling, the art of persuasion, and the thrill of bringing ideas to life. I’d watch movies and TV shows where marketing professionals pitched bold, creative campaigns, and I saw myself in them: strategizing, influencing, and making an impact. Marketing was the most compelling choice when it was time to choose my undergraduate major and career path.
Four years into my marketing career, I quickly learned that marketing isn’t just about products—it’s about people. Every idea, every brand, every project, and every initiative has an audience, a strategy, and a story to tell. That realization propelled me into employer brand and recruitment marketing, where the "lived" employee experience became the product I championed. But I didn’t stop there. Because attracting talent is only the beginning—the real work is in creating an environment where people thrive.
With each stage of my career, I progressively built upon my expertise—expanding from talent acquisition and talent management into internal communications, employee engagement and experience, change management, inclusion, and HR program management. By proactively taking on new initiatives and broadening my impact, I have developed a multifaceted approach to shaping workplaces where people feel seen, valued, and inspired. This is my unique value proposition: I connect the dots across all of these disciplines, ensuring that organizations don’t just attract top talent but retain, engage, and empower them to do their very best.
My Portfolio
This portfolio offers a curated selection of non-proprietary work samples that reflect my capabilities, my results and how I achieve them. It does not represent the full scope of my experience.
Featured Speaker Engagements
Social Media.org
Panel Moderator - Apr 2025
Navigating Social Media Platform Shifts and Brand Strategy
Customer Contact Week (CCW) 2025 - Orlando
Presenter and Faciliator - Jan 2025
Think Tank | From Employees to Brand Advocates: Empowering Customer-Focused Teams
Minnesota Alliance Volunteer Advancement (MAVA)
Keynote Speaker - Dec 2024
Cultivating Inclusivity - Transforming Volunteer Experiences
Achieve Engagement
Presenter - Oct 2024
EX Masterclass - Cultivating a Culture of Belonging Across the Employee Journey
American Pharmacists Association (APhA)
Presenter - Jun 2024
Cultivating a Culture of Belonging: The Power of Affirmations
Advanced Learning Institute (ALI)
Presenter - May 2024
Cultivating a Culture of Belonging: The Power of Micro-Affirmations
Advanced Learning Institute (ALI)
Panelist - Aug 2022
Interactive Panel: It's Time To Put Talent First (Candidate Experience Practices)
Stories Incorporated Webinar
Featured Speaker - Jan 2021
Featured Speaker - Feb 2020
Internal Communications for Talent Marketing
Advanced Learning Institute (ALI)
Podcasts & Published Articles
Ready. Set. Action. Podcast
Featured Guest Speaker - Mar 2025
Forbes
Featured in Forbes Magazine - Sep 2024
Building A Powerful Employer Brand: 3 Tips From A Seasoned Expert
Rally Recruitment Marketing
Author - May 2023
6 Steps to Nurturing Partnerships with Recruitment Marketing Suppliers
Rally Recruitment Marketing
Author - Mar 2020
Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?
Rally Recruitment Marketing
Author - Sep 2019
Creating An Employee Value Proposition: A 5 Phase Guide (+Example Plan)
Link Humans Podcast
Featured Guest - Jul 2018